5 Reasons Why Content Is Still King

We lived in Austin, Texas back in the early 2000s. After our social circles expanded significantly it was not uncommon to run into someone who had written a screenplay. I had written a screenplay (which I sold in 2013), my friends had all written screenplays, it turns out everyone in the city of Austin had written a screenplay.

The digital equivalent of the early 2000s Austin screenplay freakout would be the blog.

Everyone has a blog. You’re probably thinking about that awesome blog you were so committed to in 2005 to document your killer progress in your dedication to jogging. Remember? One gently used pair of shoes later and the blog became a ghost town. That’s fine. It’s tough to generate content on a frequent basis. Yet, it is absolutely necessary to do so for your website.

Here are five brief reasons why content is still king.

1. Google Ranking Factor

The Google algorithm, in some ways, is the most intriguing aspect of the internet. The company doesn’t publish the algorithm and only subtly hints that changes to the algorithm are either forthcoming or have already happened. The Google algorithm, itself, is an unknown. Its ranking factors, however, are not and fresh content is considered one of the most vital factors for your site to rank well in Google search. Content was even ranked number one in a Search Engine Journal article published earlier this year.

Just remember — when you publish new content to your site the Google web crawlers “see” the fresh content and that is a good thing.

2. Exhibit Authority

This point is pretty self-explanatory. If I’m listening to a mechanic and the guy has no idea what he is talking about or seems vague and shady, I’m going to move on to the next shop. Accordingly, your content is a direct line of communication between you and your customers. Impress the customer and bask in the glory of them clicking thru your site heading for a sweet conversion.

3. Good Content is Green

We’re all for thinking “Earth First” here at Seersucker Creative but this has nothing to do with recycling. This is about how to use, and reuse, your content — in a way, making it evergreen.

Like mentioned earlier, content creation is not for the meek. It’s tough and necessary work.

A lot of clients make the big mistake of thinking every bit of content is a “one-off.” As in, they create an awesome story, send it out into the social media landscape and…that’s it. Brutal error.

Think of your content as an item to sell. If it sells once why create a new wheel? Keep selling what the crowd wants, as in, on your social media channels, you can repackage and reuse the same bit of content. You should never batter your audience by repeatedly shoving the same content down their throat in a short period of time but you can put it on a nice rotation, perhaps seasonal. For example, why only share your delicious recipe for cookies once when you can share them on Christmas, Easter and as a mid-summer party snack option?

4. Your Social Media Channels Love Content

Your social media channels are your front door to getting people into your home (website). But if you don’t have good, fresh content when they walk into your home, potential clients will click out of your site which will lead to an ugly bounce rate that will raise a red flag with our Google overlords.

5. Digging for Gold

Whether you’re a marketing company or handling your digital advertising on your own one of your main jobs is to create content, get it out into the world and track what hits and misses. Through tools such as Google Analytics you can see and measure the response every bit of content you create receives.

But before you track the results you have to have the content to attract the customer. You can write the greatest tweets and Facebook posts of all time but if the audience knows there’s no fresh content on your site they will eventually stop clicking through to your site.

This isn’t your jogging blog, this is your business and to succeed you have to create content.

Making a list

By Mark Patrick Spencer

This seems like a no-brainer (especially for the month of December) but too many people don’t employ a very simple tool to improve nearly every aspect of their workday. It’s called — making a list.

Sure we have calendars on our phones, on our laptops and apps. We have notes on our smartphones and Post-it notes all over our work area. We even have Siri to remind us of that all-important thing that needed to be done. Yet, somehow, some folks are just averse to making a list.

Lists rule the world, people. Be a list maker.

If you’re looking for an instant way to improve your productivity stop digging through the internet looking to buy the latest gizmo and take out your pad and pen. It’s probably sitting right there looking at you right now. Why you ask?

It’s a visual tool

A good list lets you know when it’s time to pick up the pace or, just as importantly, take your foot off of the gas and enjoy yourself for a bit. A list is always with you wherever you work. It is the reminder that is not forgotten. Don’t be surprised by a notification from your Google calendar. Put it on the list and plan for it and see it coming from a mile away.

It’s not all about work

Our workdays shouldn’t be all-day sprints or seem like a never-ending slog through a quagmire. Don’t make a list just to cram in absolutely everything that can’t wait and ohmygodhowcanIdoallofthisinoneday.

That’s not what a list is about.

Be realistic. If you’re a project manager you need time to chill. If you’re a creative you need to time to be inspired and gather new ideas. Put that in your list. Look at my list. I have not one but two times allotted for goofing off. These times are vital. Just like lunch is vital — eat your veggies, kids.

Oh, the satisfaction!

It might be slightly silly but it just feels awesome to mark something off the list. Put a big slash through that item! You might even be an ‘X’ it out person. That’s fine too. You can work on a Zorro slash for all we care; the important part is that you do it. How lucky is Santa Claus? Now that’s a list maker.

Tomorrow is another day

A common reason for not wanting to make lists is that the list maker doesn’t think they will finish that day’s list and, thus, never makes one in the first place. That’s faulty logic at best and at worst will really, really embarrass you at some point in your career.

Life is a never-ending list. When you finish one list, you make another list and then you knock out that list and keep moving. This works, folks. Do it.

Tailwag Wednesday: Zeus’ Rescues

By Melanie Warner Spencer

Zeus Rescues Terrier-Rat Mix
Photo from ZeusRescues.org

We love dogs. We also love cats. Oh, and horses and squirrels and … OK, you get the picture. The Seersucker Creative team are animal lovers. We also love to help others, so we wanted to highlight the good work Zeus’ Rescues is doing.

Zeus’ mission is to eradicate pet homelessness and euthanasia. The all-volunteer group finds homes for pets pulled from local shelters.

Today, we are introducing you to Cow. He is an adorable, 9-year-old terrier-rat mix and obviously A VERY GOOD BOY.

You can buy items from the Zeus’ Amazon Wishlist or donate directly through the Zeus’ PayPal account. We set up monthly donations to Zeus’ awhile back and can tell you firsthand that you’ll feel like a darned good human after hitting the submit button. It’s way more fun than paying the gas and electric bill. Each month, when PayPal notifies us that our Zeus’ donation is about to drop, we scream “TAKE OUR MONEY!” at the cell phone notification. It’s not weird; You’re weird.

What, you don’t use PayPal? No problem! Email the Zeus’ folks and they will help you find a way to give them money. The whole shebang is powered 100-percent by volunteers and your simoleons. Greenbacks. Dough. Frogskins.

Volunteer. Donate. Adopt. Do good and share the good stuff.