As local businesses rev up and we return to some sense of normalcy, promoting your organization’s causes and messaging will be vital. With Google Ad Grants that opportunity is yours. For qualifying 501c3’s, Google gives organizations $10,000 a month in free advertising on Google Search.
It’s a powerful tool and one in which Seersucker Creative excels.
In 2020, everyone is well aware of the power of Google Ads and while your ads will appear on the same Google Search pages as a Google Ad Grants recipient there are additional hoops you will have to jump through to one, appear in the Search results but, also, to keep your account from being suspended.
In short, Google is giving you free ad space but you’re going to have to work for it.
This is where Seersucker Creative comes in. We put in the work to keep your organization’s click-thru-rate above the required 5% and go after the long tail keywords your company will need to compete.
Want to learn more? Check out our write up from April 2020 explaining a few of the Google Ad Grants requirements that recipients must overcome.
It’s an effective program that will expand your brand and deliver real results. For example, over a six-month span (from March 1 to August 31, 2020), our campaigns generated 20,571 clicks for the Smart Home America “Don’t Goof, Reroof” and “Flood Proof” initiatives. Do you think your organization could use that kind of traffic?
Google Ad Grants is a program that every nonprofit needs to employ.
Seersucker Creative would love to be your “digital arm” and help you achieve your digital goals. We’re big proponents of generating Good Karma, love helping nonprofits and, therefore, offer nonprofits great rates. We’re not here to get rich off of your organization. We’re here to help your organization.
“[Seersucker Creative] has taken the time to talk with us regularly and understand our industry. We are now spending nearly the entire $10,000 monthly ad grant allowance, exceeding our initial expectations. Mark’s strategies are creating over 60,000 impressions monthly and over 4,000 clicks.“— Graham Green, Smart Home America