When Is The Best Time to Post?

While Google is an effective tool for many of life’s tasks it can also overwhelm and lead to analysis paralysis when it comes to the best paths to take in digital marketing and, more specifically, social media.

“Google it” isn’t just a saying — it’s basically a way of life these days.

Making a delicious stir-fry tonight? Google it.
How bad did the Saints beat the Falcons? Google it.
Why does the #CityofYes have so many potholes? Google it.

Google is also a seemingly endless stream (or ocean-sized conundrum?), when it comes to information, on when is the best time for you to post on your social media channels.

Twitter, Facebook and Instagram are all different animals and digging deeper into each channel reveals that factors such as your audience, locations and devices used are all variables that come in to play (just to name a few). A nice Hubspot write up gives us some solid data on when to post on each social media channel but, like every other well-written article on the topic, always includes the proviso that you have to test and track your own metrics.

So, where does that leave your funny tweet about your mom’s Christmas ham fiasco?

We figure it out together.

Honestly, that is what every single article on when to post will boil down to.

When is my audience online? We figure it out.

What does my audience like the most? We figure it out.

Am I sending the right message to my audience? We figure it out.

Everyone’s audience is different. So, the Neil Patels and Hubspots of the world are only mere guide posts to keep us on track, but it is up to us to investigate and experiment, track results and act upon our research.

One of the most beautiful things in life is that we are all different. In the song, “Everyday People,” Sly Stone (along with the immortal Family Stone) once sang, “Different strokes for different folks.” Why should our social media channels be any different?

The most powerful weapon that digital marketing employs is its ability to track results and give us the information we need to act upon. After that, it’s all up to us.

Get Into The Online Game

It is vital for small businesses or individuals to employ an active social media presence and, better yet, a paid digital advertising campaign. Moreover, if you’re not taking online marketing seriously, you might as well start planning for your “Going out of business” sale.

Okay. That last part was just to shock you but the point remains the same. Facebook’s debut (February, 2004) was a long time ago and the days of not participating in the digital landscape are far behind us.

Online marketing and social media channels are the only arenas where your small business can go toe-to-toe with “the big boys.” So why, after opening your store, employing the best staff and dotting all of the I’s and crossing all of the T’s would you NOT participate in a relatively low-cost method of advertising that is literally at your — and most importantly your customers — fingertips? That’s akin to fumbling the football at the one-yard line or taking a called strike to end the baseball game.

You’re in the game to win the game.

This game that we play is one where there are almost five billion Google searches a day and 1.15 billion mobile daily active Facebook users. That’s money literally circling around your digital doorstep. Don’t you want part of that action?

So for the sake of your business, do away with the following misguided thoughts—

Stop pretending that you’re business is untouchable.

Stop pretending that online advertising doesn’t work.

Stop pretending that you can post once a week to social media.

Stop pretending social media doesn’t make sense for your product/service.

Stop pretending that digital marketing costs too much.

OR

Watch your competition poach your customers.

Watch your competitors dictate trends in your marketplace.

Watch your old customers disappear.

Watch your new customers — do nothing — because they don’t know about you.

Watch customers walk right past your door.

Sounds harsh but so is losing your business. So, let’s work together and make 2019 and beyond a success for all of us.