Making a list

By Mark Patrick Spencer

List making
Make a list. Check it twice.

This seems like a no-brainer (especially for the month of December) but too many people don’t employ a very simple tool to improve nearly every aspect of their workday. It’s called — making a list.

Sure we have calendars on our phones, on our laptops and apps. We have notes on our smartphones and Post-it notes all over our work area. We even have Siri to remind us of that all-important thing that needed to be done. Yet, somehow, some folks are just averse to making a list.

Lists rule the world, people. Be a list maker.

If you’re looking for an instant way to improve your productivity stop digging through the internet looking to buy the latest gizmo and take out your pad and pen. It’s probably sitting right there looking at you right now. Why you ask?

It’s a visual tool

A good list lets you know when it’s time to pick up the pace or, just as importantly, take your foot off of the gas and enjoy yourself for a bit. A list is always with you wherever you work. It is the reminder that is not forgotten. Don’t be surprised by a notification from your Google calendar. Put it on the list and plan for it and see it coming from a mile away.

It’s not all about work

Our workdays shouldn’t be all-day sprints or seem like a never-ending slog through a quagmire. Don’t make a list just to cram in absolutely everything that can’t wait and ohmygodhowcanIdoallofthisinoneday.

That’s not what a list is about.

Be realistic. If you’re a project manager you need time to chill. If you’re a creative you need to time to be inspired and gather new ideas. Put that in your list. Look at my list. I have not one but two times allotted for goofing off. These times are vital. Just like lunch is vital — eat your veggies, kids.

Oh, the satisfaction!

It might be slightly silly but it just feels awesome to mark something off the list. Put a big slash through that item! You might even be an ‘X’ it out person. That’s fine too. You can work on a Zorro slash for all we care; the important part is that you do it. How lucky is Santa Claus? Now that’s a list maker.

Tomorrow is another day

A common reason for not wanting to make lists is that the list maker doesn’t think they will finish that day’s list and, thus, never makes one in the first place. That’s faulty logic at best and at worst will really, really embarrass you at some point in your career.

Life is a never-ending list. When you finish one list, you make another list and then you knock out that list and keep moving. This works, folks. Do it.

Tailwag Wednesday: Meet Cow the Terrier-Rat Mix at Zeus’ Rescues

By Melanie Warner Spencer

Zeus Rescues Terrier-Rat Mix
Photo from

We love dogs. We also love cats. Oh, and horses and squirrels and … OK, you get the picture. The Seersucker Creative team are animal lovers. We also love to help others, so this blog will often be a place to highlight some of our favorite charitable organizations. Zeus’ Rescues is one of those groups.

Zeus’ mission is to eradicate pet homelessness and euthanasia. The all-volunteer group finds homes for pets pulled from local shelters.

Today, we are introducing you to Cow. He is an adorable, 9-year-old terrier-rat mix and obviously A VERY GOOD BOY.

See below for more details on Cow, then call or visit Zeus’ Rescues to adopt him and make him an essential part of your family. Look at that face! He’s your dog, obviously.

You also can buy items from the Zeus’ Amazon Wishlist or donate directly through the Zeus’ PayPal account. We set up monthly donations to Zeus’ awhile back and can tell you firsthand that you’ll feel like a darned good human after hitting the submit button. It’s way more fun than paying the gas and electric bill. Each month, when PayPal notifies us that our Zeus’ donation is about to drop, we scream “TAKE OUR MONEY!” at the cell phone notification. It’s not weird; You’re weird.

What, you don’t use PayPal? No problem! Email the Zeus’ folks and they will help you find a way to give them money. The whole shebang is powered 100-percent by volunteers and your semolians. Greenbacks. Dough. Frogskins.

Wait, what were we talking about? Oh yeah, Cow the Dog. Adopt him! Details here:

Animal ID – 37292412

Species – Dog

Breed – Terrier, Rat/Mix

Age – 9 years 5 days

Gender – Male

Size – Small

Color – Black/White

Spayed/Neutered – 

Declawed – No

Housetrained – Unknown

Site – Zeus’ Rescues

Location – Zeus’ Place 2 Electric Boogaloo(!)

Intake Date – 12/1/2017

Volunteer. Donate. Adopt. Do good and share the good stuff.

Origin Story

By Mark Patrick Spencer


Wonder Woman. Thor. Spider Man.

Seersucker Creative, a digital marketing company.

Everyone, even a digital marketing company, has an origin story we suppose but sometimes it’s hard to explain. “Start at the beginning,” is what the investigator always implores the subject to do in the movies but in writing for movies the screenwriter is supposed to start as far into the story as they can. But hey, if an origin story is good enough for Captain America, Seersucker Creative can have one, too.

In a way, Seersucker Creative started with the creator of the seersucker suit himself, Joseph Haspel of New Orleans.

Haspel made work clothes out of seersucker for factory workers. The light material was perfect for humid conditions encountered in the shops, mills and factories across the Big Easy. In a moment of inspiration, Haspel realized he could take this cool material and not just fashion work clothes for the common man but take this uncommon material and make cool fashion for the business man. Thus, in a way, crossing every societal boundary with one goal in mind — to be cool.

Fast-forward over a century and Seersucker Creative stands for those same beliefs.

What we believe

Seersucker Creative strives to not only promote and create solutions to help our clients achieve success across all boundaries but also to keeps an eye towards volunteerism and helping those in need. Seersucker Creative approaches all clients — big and small — with the same high-caliber plans for success. No matter the goal, we can work together to figure out a solution.

But you can read all about that on the other pages.

The Seersucker Blog and our social media channels, while occasionally speaking to digital marketing strategies will also cover a wide range of topics such as the history of New Orleans, media relations, etiquette, who looks good in seersucker, who wore what at the Kentucky Derby and volunteer efforts and opportunities (not only our own but others as well).

It will be a far-reaching affair with one overriding theme — goodness.

Goodness in our craft. Goodness towards one another. Good play.

So, suit up, friends. It’s going to be a good ride.