Carnival Time in New Orleans

With Twelfth Night in the rear view, New Orleans, the Gulf Coast and beyond steps into the most amazing time of the year — Carnival.

For outsiders, this time of year brings to mind the cliches that are always shown on TV and social media — risque revelers in the French Quarter, throngs of people dressed in green, purple and gold, and beads for days.

So many beads.

Obviously, all of those things are part of the Carnival season (even though the risque aspect is a bit overblown) and to be enjoyed, but the season is so much more.

Carnival is about sharing.

Think about it — almost everything about Carnival is about sharing. We share the sidewalks together, we stand shoulder-to-shoulder in the neutral ground, we open our doors to friends and family. Float riders share their throws neutral ground side and sidewalk side alike. As we’re all crammed together on the streets of New Orleans we share our food, we share our drink, we share stories and, most importantly, memories.

Carnival is about caring for one another.

During the parades as the floats roll by, we protect each others’ heads, we catch beads and hand them to children. As the last floats disappear down St. Charles Avenue, we help each other clean up (some folks could do a better job in this department), Then, the very next day, we’ll walk blocks upon blocks just so we can hang at our good friends’ “spot” — another way of showing that we care.

Carnival is about our time together.

We care for one another and share what we have with one another. “Here, have this last piece of king cake” or “Who wants this last piece of Popeyes?” These are beautiful days to be remembered. This Carnival season we’ll head to the French Quarter to watch Melanie and the Merry Antoinettes strut their stuff in the Krewe Bohème parade. We’ll also be cheering on Ladybeast’s new show, “Vaude d’Gras – Broken Circus,” at the Marigny Opera House.

We’ll dance with friends and strangers alike. We’ll gather around the crawfish table peeling and eating crawfish. We’ll laugh and laugh and laugh. If you need us, give us a call and, if we don’t answer, you can find us on St. Charles Avenue, sidewalk side, waving our hands in the air.

Happy Carnival, y’all.

Origin Story

Wonder Woman. Black Panther. Spider Man.

Seersucker Creative, a digital marketing company.

Everyone, even a digital marketing company, has an origin story we suppose but sometimes it’s hard to explain. “Start at the beginning,” is what the investigator always implores the subject to do in cinema and  in writing for movies the screenwriter is supposed to start as far into the story as they can. But hey, if an origin story is good enough for Captain America, Seersucker Creative can have one, too.

In a way, Seersucker Creative started with the creator of the seersucker suit himself, Joseph Haspel of New Orleans.

Haspel made work clothes out of seersucker for factory workers. The light material was perfect for humid conditions encountered in the shops, mills and factories across the Crescent City. In a moment of inspiration, Haspel realized he could take this cool material and not just fashion work clothes for the common man but take this uncommon material and make cool fashion for the businessman. Thus, in a way, crossing every societal boundary with one goal in mind — to be cool.

Fast-forward over a century and Seersucker Creative stands for those same beliefs.

What we believe

Seersucker Creative strives to not only promote and create solutions to help our clients achieve success across all boundaries but also to keep an eye towards volunteerism and helping those in need. Seersucker Creative approaches all clients — big and small — with the same high-caliber plans for success. No matter the goal, we can work together to figure out a solution.

But you can read all about that on the other pages.

The Seersucker Blog and our social media channels, while occasionally speaking to digital marketing strategies will also cover a wide range of topics such as the history of New Orleans, media relations, etiquette, who looks good in seersucker, who wore what at the Kentucky Derby and volunteer efforts and opportunities (not only our own but others as well).

It will be a far-reaching affair with one overriding theme — goodness.

Goodness in our craft. Goodness towards one another. Good play.

So, suit up, friends. It’s going to be a cool ride.

A Seersucker Creative Christmas Playlist

Well, with Thanksgiving in the rearview mirror there’s just no denying it — Christmas 2019 is upon us. No more complaining about stores playing Christmas music too early in the season as the time is now. So, please check out the new Seersucker Creative Christmas playlist, made with nothing but love.

We try to keep it fresh and a little bit different but you’ll find most of your old favorites like Wham’s, “Last Christmas,” and The Jackson 5’s “Santa Claus is Coming To Town.” You might also bump into some songs that you have not heard before like the Reverend Horton Heat’s, “Santa on the Roof,” or Poi Dog Pondering and the Dirty Dozen Brass Band’s, “Mele Kalikimaka.” You’re correct, we did have to look up how to spell that.

We’ve got Chuck Berry, James Brown, Mary J. Blige and Julian Casablanca to make it cool. We’ve got artists like Kermit Ruffins, Louis Armstrong and the Squirrel Nut Zippers to make it hot. It’s all here and we hope you enjoy it.

Also, whenever you visit the Seersucker Creative website you can always find a playlist by clicking on the Spotify icon at the bottom of the page.

Our clients are our friends and our friends are our family. We wouldn’t have it any other way.

Merry Christmas from Seersucker Creative!

Feeling Thankful

It’s hard to believe that the end of the year is right around the corner, right? As Seersucker Creative heads into the holiday season we are taking a moment to look back and reflect on the past year and express gratitude for some of the standout experiences. 

It has been a helluva year.

At Seersucker Creative we are thankful for not only our clients but, just as importantly, our friends and family who have been there for us every step of the way. The New Orleans community has truly embraced us and we’re bear hugging it right back. Our town is amazing and, in no small part, inspired us to launch Seersucker Creative. New Orleans truly makes one want to do new, exciting and bold things. 

We don’t want to be that boring uncle at the Thanksgiving table that drones on and on so we won’t go into every single detail about our year but, like the matriarch or patriarch of the family who keeps it short and sweet before the big meal, we want to mention just a few things. 

Word of Mouth

New Orleans is a relatively small town so it’s not uncommon for “word to get around” about whatever you’re doing. It’s just part of the game in a very social town. Heck, sometimes you hear the word on the street while standing on the street in this city (keep your hands up to catch those beads). 

For businesses, that word of mouth can make or break you and we love it. 

A quick example of how things can go in the Crescent City, in September 2018 we helped launch local real estate company Entablature Realty by making their site healthy through search engine optimization and building their initial audience through social media best practices. It was a great partnership and we absolutely love that team. 

A few months later, local real estate agent Robert Van Meter said he saw our work online and contacted us to build his website. We jumped all over the opportunity and offer Robert advice on all things web to this very day. 

Through Robert we met Brandon Gregoire, a local candidate for state senate. Gregoire heard great things about us from Robert and hired us to handle his campaign’s social media and digital paid advertising. It was a major uphill battle and short six-week sprint, but we built a sizable audience in a very short time. Brandon didn’t win the election but laid the groundwork for future success. We guarantee it. 

We were lucky to have a friend recommend us to aerialist and all-around #ladyboss performer and producer LadyBeast, for whom we’ve helped with SEO and writing press releases for several of her projects.  

So, it turns out, good works and good deeds go a long way in a town like New Orleans. For which we’re thankful. 

We are also exceptionally thankful for the rest of our clients – including Smart Home America and NMB Improvements (our first two clients outside of Louisiana) – and look forward to serving them in 2020 and beyond. 

Happy holidays to you and yours. Cheers!

When Is The Best Time to Post?

While Google is an effective tool for many of life’s tasks it can also overwhelm and lead to analysis paralysis when it comes to the best paths to take in digital marketing and, more specifically, social media.

“Google it” isn’t just a saying — it’s basically a way of life these days.

Making a delicious stir-fry tonight? Google it.
How bad did the Saints beat the Falcons? Google it.
Why does the #CityofYes have so many potholes? Google it.

Google is also a seemingly endless stream (or ocean-sized conundrum?), when it comes to information, on when is the best time for you to post on your social media channels.

Twitter, Facebook and Instagram are all different animals and digging deeper into each channel reveals that factors such as your audience, locations and devices used are all variables that come in to play (just to name a few). A nice Hubspot write up gives us some solid data on when to post on each social media channel but, like every other well-written article on the topic, always includes the proviso that you have to test and track your own metrics.

So, where does that leave your funny tweet about your mom’s Christmas ham fiasco?

We figure it out together.

Honestly, that is what every single article on when to post will boil down to.

When is my audience online? We figure it out.

What does my audience like the most? We figure it out.

Am I sending the right message to my audience? We figure it out.

Everyone’s audience is different. So, the Neil Patels and Hubspots of the world are only mere guide posts to keep us on track, but it is up to us to investigate and experiment, track results and act upon our research.

One of the most beautiful things in life is that we are all different. In the song, “Everyday People,” Sly Stone (along with the immortal Family Stone) once sang, “Different strokes for different folks.” Why should our social media channels be any different?

The most powerful weapon that digital marketing employs is its ability to track results and give us the information we need to act upon. After that, it’s all up to us.