Origin Story

By Mark Patrick Spencer

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Wonder Woman. Thor. Spider Man.

Seersucker Creative, a digital marketing company.

Everyone, even a digital marketing company, has an origin story we suppose but sometimes it’s hard to explain. “Start at the beginning,” is what the investigator always implores the subject to do in the movies but in writing for movies the screenwriter is supposed to start as far into the story as they can. But hey, if an origin story is good enough for Captain America, Seersucker Creative can have one, too.

In a way, Seersucker Creative started with the creator of the seersucker suit himself, Joseph Haspel of New Orleans.

Haspel made work clothes out of seersucker for factory workers. The light material was perfect for humid conditions encountered in the shops, mills and factories across the Big Easy. In a moment of inspiration, Haspel realized he could take this cool material and not just fashion work clothes for the common man but take this uncommon material and make cool fashion for the business man. Thus, in a way, crossing every societal boundary with one goal in mind — to be cool.

Fast-forward over a century and Seersucker Creative stands for those same beliefs.

What we believe

Seersucker Creative strives to not only promote and create solutions to help our clients achieve success across all boundaries but also to keeps an eye towards volunteerism and helping those in need. Seersucker Creative approaches all clients — big and small — with the same high-caliber plans for success. No matter the goal, we can work together to figure out a solution.

But you can read all about that on the other pages.

The Seersucker Blog and our social media channels, while occasionally speaking to digital marketing strategies will also cover a wide range of topics such as the history of New Orleans, media relations, etiquette, who looks good in seersucker, who wore what at the Kentucky Derby and volunteer efforts and opportunities (not only our own but others as well).

It will be a far-reaching affair with one overriding theme — goodness.

Goodness in our craft. Goodness towards one another. Good play.

So, suit up, friends. It’s going to be a good ride.

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